We all know privacy is a fundamental human right in South Africa – but here you are with a database full of client information on the one hand and a need to market your business on the other. Taking into consideration the provisions of the Consumer Protection Act 68 of 2008 (hereafter “CPA”) as amended and now the Protection of Personal Information Act(hereafter “POPI” or the “Act”), it is very important that businesses align their marketing strategies accordingly.
Below will follow a brief discussion on what compliance with both these Acts broadly entail.
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