Introduction A situation that almost every consumer has experienced has been that of receiving an unwanted phone call from a telemarketer. The conversation is carried out with the intention of selling you a product or service and is essentially a sales pitch. As a consumer, do you know your rights to refuse your information being […]
Tag Archivesdirect marketing
Spam email, Sales calls – Enough to drive anyone mad! What should you know as a business owner on the giving end?
The Consumer Protection Act No 68 of 2008, as amended (CPA), is an important feature in South African commercial law and provides for the establishment of an “Opt-Out Registry”. As we speak, this is being ironed out by the National Consumer Commission (the NCC). This could mean that consumers that do not want to be […]
Direct marketing and spam
Legally direct marketing is defined as an approach to a person either in person or by mail or electronic communication, for the direct or indirect purpose of promoting, offering to supply, in the ordinary course of business any goods or services or to request a donation of any kind. Direct marketing can take various forms: cellular […]
How the Consumer Protection Act of 2008 affects marketing activities
The Consumer Protection Act 68 of 2008 (“CPA”) has introduced significant restrictions on the way suppliers are permitted to market goods and services to consumers. The CPA is designed to protect consumers from before they enter into a transaction and even if they do not ultimately transact with the supplier. Given its breadth, the CPA […]
